Peregrine Case Study:

Philadelphia Horticultural Society, Flower Show Preview Party Invite 2016



Peregrine Creative worked with Dunleavy and Associates to provide the Philadelphia Horticultural Society (PHS) with concepts for their annual “Preview Party” invitations. Attendance to the preview party had begun to wane in recent years and PHS wanted to present its members with an invitation that represented the exclusive nature, classy atmosphere and breathtaking venue of the event. This black-tie party was to be held on the floor of the Philadelphia Flower Show (the biggest and best flower show in the world), the night before it opened to the public.

Using PHS’s selected theme of “Celebrating the Movies”, Peregrine provided several concepts that ranged in style, complexity and production budget. The project ultimately included style and theme concepts that were used by the PHS art department throughout the event. Photo manipulation and custom illustrations in the art-deco style were key to the aesthetics of the project.

Peregrine ultimately provided:

  • Invitation design (4 page bifold)
  • Envelope design
  • Response card design
  • Response envelope design
  • E-vite design.

The preview party itself was a spectacle to experience, providing an unforgettable night – for a full house. Tickets were completely sold out, making the 5,300 invitations designed by Peregrine Creative also a huge success.

Later that year, the invitation received a 2015 Summit Creative Award, an international competition celebrating design excellence.

Contact Peregrine today and watch your next event – bloom.